The Foundation receives Gold Star Award

The 90 second commercial features footage of the late Professor Fred Hollows and stories of people from around the world who have had their sight restored.

“Fred Hollows made people stand up and take notice. This award shows his message is as powerful today as it was when he passed away in 1993,” says The Foundation’s Communications and Community Education Manager, Joe Boughton-Dent.

“Three out of four people who are blind don’t have to be. They can be helped with a simple operation, sometimes costing as little as $25,” says Boughton-Dent.

The Fred Hollows Foundation’s award winning advertisement has been showing on Australian television since June this year. It has received widespread coverage thanks to support from the Australian media and The Foundation’s agency, Adpartners.

“The response from the awards ceremony in The Netherlands is that people liked our advertisement because the story of Fred Hollows is inspiring. I think people really respond to that positive message that one person can have a real impact,” says Boughton-Dent.

The other finalists for best non profit video advertisement included Action Aid, RSPCA and Operation Smile.

For more information or to arrange interviews phone The Fred Hollows Foundation:

Andy Nilsen (ph) 0405 844 289 or (02) 8741 1960
Email: anilsen@hollows.org